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16 Wedding Dress and Bridal Boutiques Stores in New Zealand

16 Wedding Dress and Bridal Boutiques Stores in New Zealand

Wedding planning can be stressful, especially if you need to start shopping for your very own wedding dress. There are many New Zealand bridal shops, scattered across major cities, and this can be overwhelming for many. And when you are planning a wedding, time is of the essence! Wedding dress shopping is every bride’s rite of passage, and it should happy moment, whether you shop online or book the appointment for fittings.

If you are a kiwi bride, then this New Zealand wedding dress shopping guide is made especially for you! For your wedding planning convenience, we did our research and made a list of wedding dress shops (online and ateliers) that can cater to every type of bride and offers a wide selection of styles. Whether you want to splurge or you’re on a tight budget and wanting to cut down wedding cost, we listed down the perfect bridal shop for you to check out and visit!

16 Wedding Dress and Bridal Boutiques Stores in New Zealand 1

Auckland Wedding Dress Boutiques

Astra Bridal

The biggest bridal salon in New Zealand has been in the industry for more than 20 years helping brides find their dream wedding dress. Offering the latest wedding dress styles and looks, you will surely be able to find a dress that you will love. The good news for kiwi brides is that Astra Bridal has stores all over New Zealand–Auckland, North Shore, Hamilton, and Wellington. They have exclusive wedding dresses from genuine designers like Theia Bridal, Maggie Sottero, and Kenneth Winston. For the curvy brides, they have the AB16+ collection!

For a stress-free, and overall great, wedding dress shopping experience, you may book an appointment with Astra Bridal stylists. They will tell you about the process of choosing a wedding dress. You may book a stylist by calling in at an Astra Bridal store or book through their website. A one-on-one stylist appointment will run you $60 which is also refundable on a wedding dress purchased on your first consultation. Astra Bridal Wellington is located at Level 2/265 Wakefield Street, Te Aro, Wellington, and is open on Tuesday, Tuesdays, Wednesdays, and Fridays from 10:00 AM – 5:00 PM, Thursdays from 12:30 PM – 8:30 PM, and Saturdays from 9:30 AM – 4:00 PM.

Jessica Bridal Couture

For brides that are only available during the night, then Jessica Bridal Couture is the Auckland wedding dress bridal shop for you! They carry labels from different designers like White April, Zavana Couture, Wedding Societe, and their own, Jessica Couture! Their wedding dress package starts at $1,000. Their collections range from $2,500 – $3,800 or higher. If that exceeds your wedding dress budget, don’t worry, they have off-the-rack sample sale gowns that are discounted up to 70% off.

Jessica Bridal Couture offers an exclusive atelier consultation for $150, which is a one-and-a-half-hour of fitting wedding dresses with up to 5 of your bridal squad. If you want to bring more friends along, you can pay an additional $100 for an 8 person limit. During the consultation, you and your babes can enjoy glasses of bubbly and a cheese platter while the professional consultant assists you in trying on the wedding dresses, as well as provide you with advice! They are located at 255 Broadway, Newmarket, Auckland and are open on Mondays from 10:00 AM – 4:30 PM, Tuesdays & Wednesdays from 9:00 AM – 5:30 PM, Thursdays from 9:00 AM – 8:00 PM, and Fridays & Saturdays from 9:00 AM – 5:00 PM.

The Bridal Outlet Northshore

For brides on a wedding budget and wanting to cut down costs, The Bridal Outlet Northshore is the shop for you! They offer affordable wedding dresses for as low as $195 up to $2,995. If that’s not a steal, I don’t know what it is! Wedding dress designers they carry include Venus Bridal, Lillian West, Allure Bridals, Christina Rossi, and more. There’s no appointment necessary during the weekdays, but on Saturdays, they advise customers to call before visiting as it can get busy. During consultations, the first 5 wedding dress fittings are at no cost. Any additional fittings will incur a $5 fee per dress. If you find a dress from them and want to get it altered, they will give you a list of their trusted alteration experts in New Zealand.

Bridal Brilliance

One of South Auckland’s most popular and trusted wedding dress stores for over 20 years, Bridal Brilliance has an extensive collection of wedding dresses. Bridal Brilliance promises to give brides the ultimate experience. They guarantee a fun, relaxed, and memorable wedding dress consultation through their wide range of wedding dress collections. Their showroom has approximately 300 dresses in stock with sizes from 6 through plus sizes 22-36. Bridal Brilliance’s wedding dresses price range from $1,195 up to $4,995.

Bridal Brilliance’s consultation fee costs $50 for an hour and a half. The one-off consultation fee covers an unlimited number of wedding dress try-ons. If you want a more private and elegant dress fitting experience, they offer a VIP room for $120. You’ll enjoy trying on wedding dresses while Bridal Brilliance consultants assist you as you sip bubblies! To set an appointment, you may call them or book a service through their website. Bridal Brilliance’s showroom is located at 3 Orbit Drive, Albany, Auckland and is open on Mondays to Friday from 10:00 AM – 2:30 PM and Saturdays from 9:00 AM – 3:30 PM.

Anna Schimmel

Browse through award-winning wedding dresses at Anna Schimmel! Anna Schimmel is a European bridal designer with over 30 years of experience. All the wedding dresses you find at the boutique are exclusive to Anna Schimmel. They offer different collections that cater to brides with different styles–the Modena Bridal collection for clean silhouettes, Italian Bridal collection for classic and feminine lace dresses, and Prague Bridal Collection for 50s glamour and timeless elegance. Anna Schimmel’s dress sizes range from 8 to 16. If you want to get any alterations, they will recommend trusted alteration dressmakers.

You may book an hour of consultation with Anna for free. Anna Schimmel’s studio is small so you may bring one or two people with you to try on wedding dresses. They don’t allow food or drinks inside the studio to stay safe around the beautiful wedding dresses. Anna Schimmel’s boutique is located at Walmer Road, Point Chevalier, Auckland and is open by appointment so feel free to book and inquire on the time you would like to visit!

New Zealand wedding dress from Bridal Studio 2

Wellington Wedding Dress Boutiques

Brides on Thorndon

One of Wellington’s top wedding dress shop, Brides on Thorndon provide a spacious and elegant showroom for brides-to-be. They have a beautiful selection of wedding dresses by global designers like Stella York, Madison James, and Luna Novias. They also offer bridesmaid dresses, evening gowns, veils, lingerie, shoes, and accessories. They have a collection perfect for the curvy brides and a wide range of wedding dresses under $1000. Brides on Thornton also offer alternatives for brides on a budget! They have wedding dresses for hire ranging from approximately $650 to $1700. And if you really want to buy a dress, you may ask for an installment payment method. Just talk to them in-store and they will find an arrangement fit for you!

For an hour consultation, they charge a fee of $50. If you want an exclusive experience with an extra hour to enjoy trying on an extensive range of wedding dresses while enjoying drinks and nibbles with your bridal squad, you can opt for an exclusive consultation for $250. Don’t worry; it’s redeemable towards the wedding dress you will eventually purchase from them. Unfortunately, they don’t allow photographs during the fittings as per requests from designers. You may book an appointment to ensure a schedule with them, however, if you just want to pop in and take a quick gander at the wedding dress collection, you may walk in at any time during their hours of operation. Feel free to drop by their showroom every Monday to Friday from 10:00 AM – 6:00 PM and Saturdays from 10:00 AM – 4:00 PM. Located at 52 Cambridge Terrace, Te Aro, Wellington.

Paperswan Bride

With two boutiques in both Wellington and Christchurch, Paperswan Bride is an established go-to wedding dress shop for North and South Island brides. Since 2012, Paperswan Bride has been offering NZ brides local and international wedding dress brands such as Karen Willis Holmes, Anna Campbell, Rue de Seine, Lovers Society, and more. They host trunk shows for brides, to showcase designers and new collections. The boutique is welcoming and the staff is friendly, so you’ll have no problem relaxing as you pick THE dress! Their collections are hand-picked and can cater to every type of bride–bohemian, indie, vintage, glamorous. You can visit their Wellington boutique at 94b Upland Road, Kelburn Village, Wellington.

Bluebelle Bridal Company

Bluebelle Bridal, ensures every NZ bride a memorable wedding dress shopping together with her wonderful salon staff. The prices of their designer wedding dresses range from $1,950 up to $8,000. Bluebelle Bridal’s designers include Made with Love, Emmy Mae, and Vagabond. The sample sizes they have at the boutique are between 8 – 14, they also have a couple of dresses for the curvy brides around 18 – 20. Also, most of their dress can be ordered up to a size 28.

It’s best to book an appointment so they can prepare giving you a beautiful experience in finding the perfect wedding dress. They charge $50 for an hour of styling appointment. For a whole hour, you will have the entire store to yourself! You will have a relaxing time to try on around 5 to 6 wedding dresses you like. The salon is located at 1 Waiwhetu Road, Lower Hutt, Wellington. They are open on Tuesdays from 11:00 AM – 5:00 PM, Wednesdays from 10:00 AM to 5:00 PM, Thursdays and Fridays from 11:00 AM – 7:00 PM, and on Saturdays from 9:00 AM – 5:00 PM.


Christchurch Wedding Dress Boutiques

To Cherish Bridal Boutique

This bridal boutique offers ready-to-wear wedding dresses at around $1,495 to $4,595 for South Island brides. If you want to check out the dresses before going to their bridal boutique, you may do so by browsing through their website. The wedding dresses you can see online are available in the boutique to view and try on. Feel free to bring your bridal entourage with you as they also have bridesmaid and flower girl dresses. And if you find a dress you like but want to make a few changes, worry not because they have an alteration service within the boutique!

Before heading there to view or buy a wedding dress, make sure to book an appointment to secure a fitting schedule with a bridal stylist. Their consultation is free (except for the 3rd appointment which is $50) and usually takes 1-2 hours of fitting except for Saturdays which is only limited to 1 hour to accommodate other brides. If you are ready, you may simply book through their website! To Cherish Bridal Boutique is located at 246 Barrington Street, Christchurch, New Zealand. They are open Mondays & Fridays from 9:00 AM – 5:00 PM, Tuesdays & Wednesdays from 9:00 AM – 5:30 PM, Thursdays from 9:00 AM – 8:00 PM, and Saturdays from 9:00 AM – 4:00 PM.

Davis Bridal

For over 35 years, Davis Bridal has been creating and providing a variety of wedding dresses in Christchurch, New Zealand. They have expert and experienced staff when it comes to dressmaking. You are definitely in good hands with them. If you are not sure where to start or what to look for in a wedding dress, don’t worry because they have consultants that will help you out in the process!

They also do alterations for an additional cost so it’s going to be convenient for you; whether you want small adjustments or major changes. You may book a consultation appointment to try on their wedding dresses. For a consultation fee of $40 that may be redeemed toward the cost of your wedding dress, if you wish to purchase from them! Davis Bridal’s shop is located at Shop 5 BNZ Centre, 111 Cashel Street, Christchurch, Canterbury. They are open weekdays from 9:00 AM – 5:00 PM. On Saturdays, they are open at 10:00 AM – 1:00 PM and closed on Sundays.

Brides of Merivale Christchurch

One of the premier bridal shops in the Canterbury region, Brides of Merivale Christchurch has brought bridal brands Bella Donna, Peter Trends, Wendy Makin, Watters for New Zealand brides. With prices starting at $1,595, brides can have the latest bridal trends! Brides of Merivale takes pride in giving kiwi brides a fun and stress-free wedding dress shopping experience. The experts at Brides of Merivale will not only assist you in finding your dream wedding dress, but they will also give you advice on the best accessories! All weddings dress viewings and consultations are by appointment only. You may request an appointment through their website. Visit them at 226 Barrington Street, Somerfield, Christchurch. The shop is open Mondays, Tuesdays, Wednesdays, and Fridays from 9:30 AM – 4:30 PM, Thursdays from 10:00 AM – 8:00 PM, and Saturdays from 9:00 AM – 4:00 PM.

Wilkins Bridal

This boutique located in the Central City of Christchurch carries a hand-picked collection of highly acclaimed labels. Wilkins Bridal Christchurch offers private and personal bridal consultations. An extensive single hour one-on-one for a minimal charge of $40 that is also redeemable toward the cost of your wedding dress! Wilkins Bridal also offers alterations. If you need it, they have a seamstress on site which costs $60 per hour. They will also allow brides to take pictures during the fitting to help you in picking the perfect wedding dress. You can visit their boutique at 15A Byron Street, Sydenham, Christchurch. They are open Mondays, Wednesdays, Thursdays, and Fridays 9:30 AM – 4:30 PM, and Saturdays from 8:30 AM – 5:30 PM.


Waikato Wedding Dress Boutiques

Bridal Gallery

For brides in Waikato, you’ll find a wide range of wedding dress for all budgets, silhouettes, and sizes at Bridal Gallery. Bridal Gallery won the Wedding Industry Awards NZ “Outstanding Bridal House” in 2015 and 2016. They stock Allure Bridals, Madison James, Wilderly Bride, Pallas Athena, and an exclusive Waikato stockist of Venus Bridal. Bridal Gallery also has its own wedding dress label. They advise ordering your wedding dress 5 months before the wedding so you will have room to wait for arrival and alterations.

During an appointment, you have the chance to try on gowns with the help of Bridal Gallery’s experienced and friendly bridal consultants. You can also bring 3 others with you to enjoy the moment! There’s a $40 consultation fee that will go toward the cost of your wedding dress when you purchase from them! They are located at Shop 115, Centre Place Mall, Victoria Street, Hamilton and are open Mondays to Fridays from 9:00 AM – 5:30 PM and Saturdays from 9:00 AM – 4:00 PM.

Felicity’s Bridal

Since 1978, Felicity’s Bridal has been an icon in the NZ bridal scene. Felicity’s Bridal wants to cater to brides of all shapes and sizes. The designer wedding dresses they carry range from size 2 to 26. They stock designers like Jack Sullivan, Stella York, Made with Love, and All Who Wander. The wedding dresses prices range from $1,500 and could go up to over $5,000. They have an in-house alteration service, too, so it’s going to be convenient when you purchase a dress from them!

An hour-and-a-half wedding dress consultation at Felicity’s Bridal cost a one-off charge of $50 that is credited to the dress you’ll be purchasing from them. They also do exclusive appointments, if you want to have the boutique all to yourself while enjoying bubbly with your guests. Regarding the cost, you will have to contact them and ask about it! Felicity’s Bridal is located at Level 2/16 High Street, Auckland CBD, Auckland 1010, New Zealand and is open on Tuesdays – Fridays from 10:00 AM – 5:00 PM and on Saturdays from 9:00 AM – 4:00 PM.

Vanilla Bridal

Another bridal shop great for brides on a budget is Vanilla Bridal! Their wedding dresses start at $599 but usually range from $1,800 up to $3,500. They have wedding dresses by Stella York, Essence Bridal Gowns, and Venus Bridal Gowns. They also have dresses for bridesmaids as well as accessories like jewellery and veils.

For a consultation fee of $40, you can try on up to 6 wedding dresses from their collection for an hour while being served with a bottle of champagne. Their boutique will only accommodate up to 3 people, so bring one or two people you trust the most! Vanilla Bridal’s Boutique is located at 721 Cameron Road, Tauranga South, Tauranga and is available for appointments on Tuesdays to Fridays from 10:00 AM – 4:00 pm and Saturdays from 10:00 AM – 2:00 PM. You can easily book a consultation directly from their website.

Madison Rose Bridal

Madison Rose Bridal carries ready-to-wear wedding dresses, bridesmaid dresses, and evening wear. When you visit their boutique you’ll have a warm and fun wedding dress shopping experience. Madison Rose Bridal supplies the Bay of Plenty wedding dress brands like Madilane Bridal, Jadore, and Tania Olsen Design. They recommend starting your wedding dress shopping 10-12 months in advance of your big day.

Madison Rose Bridal charges $50 for initial consultations and the first 3 months of the consultation will be free. The consultation fee can be redeemed when you purchase your dream wedding dress from them. You can enjoy an hour of trying on about 5 – 7 wedding dresses and relax with a glass of bubbly. Do know that the boutique is very intimate so they only cater a maximum of 5 people, including the bride! Madison Rose Bridal Boutique is located at 96a Milton Road, Otumoetai, Tauranga and you may set an appointment anytime on Tuesdays to Saturdays from 10:00 AM – 5:00 PM.


There’s no reason for wedding dress shopping to be hard and confusing. As long as you have the details you need, you can begin your journey! We hope that the details we have shared with you will guide you on your search for your dream wedding dress around New Zealand. As you have read, New Zealand has a handful of bridal boutiques that carry a variety of wedding dress designers that you can browse from and visit–whether you are located in the north or south island! You have options from budget-friendly to a luxurious experience. May your wedding planning as easy as Sunday morning!

If you have any further questions about wedding dress shopping in New Zealand, feel free to drop them in the comment. We will do our best to assist you in finding the perfect wedding dress!

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